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Outlet profile

Ammoland

U.S. right, pro-gun advocacy

Owned byAmmoLand Inc., a private company based in Sebastian, Florida, owned and operated by founder and editor-in-chief Fredy Riehl
FundingAdvertising revenue primarily from gun manufacturers and gun-related product companies; no outside investors or public funding identified
On the administrationbroadly supportive

Background

AmmoLand was founded in 2008 by Fredy Riehl and co-founder Brian Johnson, positioning itself as a news aggregator and advocacy platform for the shooting sports and firearms community. It is headquartered in Sebastian, Florida, and claims to be America's oldest Second Amendment news outlet. The outlet is privately held under AmmoLand Inc. and has remained under Riehl's editorial control since its founding. Revenue comes almost entirely from advertising by gun manufacturers and related product companies, with no known outside investment or philanthropic backing. Riehl's dual role as AmmoLand's editor-in-chief and a trustee of the Second Amendment Foundation — a prominent gun rights legal organization — reflects the outlet's close ties to the organized gun rights movement; SAF awarded Riehl its 'Defender of Liberty' award in 2012. Media Bias/Fact Check rates AmmoLand as right-biased, noting mostly factual sourcing on sporting and firearms topics but a strong ideological lean and occasional unsubstantiated claims on political issues. Since Trump's second term began in January 2025, AmmoLand's coverage has consistently supported the administration's deregulatory gun agenda, including calls to repeal Biden-era ATF rules and a favorable framing of the administration's rollback of dozens of federal gun regulations in 2026.

Sources

  1. Ammoland – Bias and Credibility
  2. AmmoLand News – Crunchbase Company Profile
  3. Fredy Riehl – Crunchbase Person Profile
  4. Second Amendment Foundation Adds Trustees, Including AmmoLand Founder
  5. Trump DOJ Must Repeal Biden ATF Rules & Destroy Gun Registry – AmmoLand
  6. Ammoland – Overview and Company Info (ZoomInfo)
  7. Ammoland: The Unflinching Pulse of the American (Vibly Search summary)

Profile compiled 2026-07-27; refreshed when ownership, funding, or the administration changes.

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