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Outlet profile

Bisnow

U.S. business-trade (commercial real estate industry), center/pro-business

Owned byOwned by Axel Springer, the German media group, which closed its purchase on March 2, 2026. Bisnow sits in the new Brew Media Group alongside Morning Brew, and Axel Springer also owns Business Insider and Politico. The Wicks Group, a private equity firm, owned it from 2016 until then. Founder Mark Bisnow started the company in 2005.
FundingMostly live events (sponsorships and tickets, with 400+ events a year in dozens of markets) and advertising and sponsored content for commercial real estate firms. Its free newsletters and website are supported by these sponsors, not subscriptions.
On the administrationmostly neutral

Background

Mark Bisnow, a Washington, D.C. lawyer and radio commentator, founded Bisnow in 2005 as a local newsletter and events business for D.C. real estate. It expanded to dozens of U.S. metro markets and later to Canada, the U.K., Ireland and the Netherlands. In 2016 the Wicks Group bought it for about $50 million. Will Friend later served as CEO and led its growth; he died at age 33. On March 2, 2026, Axel Springer completed its acquisition and placed Bisnow in the newly formed Brew Media Group, run by Morning Brew CEO Robert Dippell, with Bisnow operating as a separate company. Because events and sponsorships drive its revenue, its coverage tends to be industry-friendly and focused on deals, financing and market trends, not investigative or adversarial reporting. Its coverage of the second Trump administration has been mostly practical and trade-focused. Examples include articles on the first 100 days, the 2025 tariffs, the Supreme Court's 2026 ruling against the emergency-law tariffs, and Trump's plan for a 15% global tariff. These pieces report industry uncertainty and cost effects, with little overt partisan framing. The sources I found describe its coverage and ownership, but I found no independent media-bias rating.

Sources

  1. Bisnow Media (Wikipedia)
  2. Axel Springer Acquires B2B Media and Events Company Bisnow (Bisnow)
  3. Axel Springer buys RE media company Bisnow (The Real Deal)
  4. Axel Springer acquires Bisnow and establishes Brew Media Group (Editor & Publisher)
  5. Bisnow Media sells its multi-city enterprise for $50 million (Washington Post)
  6. Real Estate Braces For Fresh Tariff Whiplash After Supreme Court Ruling (Bisnow)
  7. Liberation Day, One Year Later (Bisnow)

Profile compiled 2026-10-07; refreshed when ownership, funding, or the administration changes.

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