Outlet profile

Breitbart

U.S. far-right

Owned byPrivately held by Breitbart News Network LLC; majority control held by Susie Breitbart (widow of founder Andrew Breitbart) and CEO/co-founder Larry Solov, with the Mercer family (Robert Mercer, later Rebekah Mercer) as a past minority investor

FundingAdvertising revenue and private investment from wealthy backers, including an estimated $10 million stake bought by the Mercer family; the site has relied heavily on outside financing after major advertiser boycotts reduced ad revenue

On the administrationbroadly supportive

Background

Breitbart News was founded in 2007 by conservative commentator Andrew Breitbart, initially as a news aggregator, before expanding into original reporting with an explicitly right-wing editorial voice. After Breitbart's death in 2012, Steve Bannon took over as executive chairman and steered the site further toward nationalist, populist politics, coining its self-description as the platform for the 'alt-right' before he left in 2018 to join the Trump campaign and later the White House. The Mercer family, major Republican donors, invested roughly $10 million for a minority stake around 2011, giving them significant influence during Bannon's tenure. The outlet has faced repeated controversies, including its role in the 2009 heavily edited ACORN videos and the misleadingly edited Shirley Sherrod video that led to her wrongful firing, as well as criticism for publishing content accused of amplifying white nationalist and anti-immigrant talking points. It lost significant advertising after boycott campaigns (notably #GrabYourWallet and Sleeping Giants) targeted its advertisers over content critics called racist or misogynistic. Breitbart remains a leading voice in pro-Trump media, closely aligned editorially with the MAGA movement and largely uncritical of the Trump administration's policies and personnel.

Sources

Profile compiled 2026-09-24; refreshed when ownership, funding, or the administration changes.

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