Outlet profile

Charlotte Stories

U.S. local / lifestyle, no clear partisan lean

Owned byCharlotte Stories LLC; editor-in-chief and founding figure is Scott Jensen, who launched the outlet after building city-branded Facebook pages and a BuzzFeed-style local news project called Global Flare

FundingAdvertising-based; revenue comes from local business sponsorships, sponsored content, featured articles, videos, and banner ads sold directly to Charlotte-area advertisers

On the administrationmostly neutral

Background

Charlotte Stories was founded around 2009 by Scott Jensen, who initially built a network of city-branded Facebook pages before pivoting to a BuzzFeed-style local news concept called Global Flare and ultimately launching Charlotte Stories as a dedicated Charlotte outlet. The company is based at 1515 S Mint St in Charlotte and operates with a small staff of roughly 2–10 employees. It publishes a daily email newsletter and maintains an active website, claiming more than 100,000 local followers and approximately 25,000 daily pageviews at its peak self-reported figures. Its stated audience skews toward young business professionals in their late 20s and 30s. The outlet positions itself as broader and more inclusive than niche Charlotte blogs, covering hard news alongside lifestyle and event coverage. It is funded entirely through local advertising and sponsored content, with no reported grants, nonprofit backing, or outside investors. No major editorial controversies or media-bias ratings from third-party organizations were found in publicly available sources.

Sources

Profile compiled 2026-08-13; refreshed when ownership, funding, or the administration changes.

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