Digital Trends
U.S. center, tech-focused
Background
Digital Trends was founded in June 2006 by Ian Bell and Dan Gaul above a small furniture store in Lake Oswego, Oregon, as a consumer technology news and reviews website. It relocated its headquarters to downtown Portland in 2009 and later added offices in New York City and Chicago. The company grew into Digital Trends Media Group (DTMG), which also operates Digital Trends Español, targeting Spanish-speaking audiences worldwide, and The Manual, a men's lifestyle site. The outlet has remained independently and privately held by its founders throughout its history, with no major ownership changes or outside investors on record. It generates revenue primarily through advertising and affiliate commissions tied to product coverage — a model common to consumer tech publications. Media Bias/Fact Check rates it 'Least Biased' with high factual reporting, citing minimal editorializing and a clean fact-check record. When Digital Trends does touch on government policy, it is almost always in relation to the tech industry — for example, covering how tariffs on imported electronics could affect consumer prices — rather than offering broader political commentary. There are no notable editorial controversies on record.
Sources
- Digital Trends – Wikipedia
- Digital Trends – Bias and Credibility – Media Bias/Fact Check
- About Us – Digital Trends
- Our Company – Digital Trends Media Group
- Digital Trends – Bias and Reliability – Biasly
Profile compiled 2026-08-20; refreshed when ownership, funding, or the administration changes.