Outlet profile

Drovers

U.S. agriculture trade — cattle and beef industry

Owned byFarm Journal Media (a privately held agricultural media and data company based in Lenexa, Kansas)

FundingPrimarily advertising from agricultural businesses and suppliers, supplemented by subscriptions and events; Farm Journal Media has also developed data-as-a-service subscription products as an additional revenue stream

On the administrationmixed

Background

Drovers traces its origins to 1873, when Harvey Goodall founded the Chicago Daily Drovers Journal to cover the Chicago Stockyards, making it one of the oldest livestock publications in the United States. In 1917, Jay Holcomb Neff merged the Chicago paper with the Kansas City Drovers Telegram to serve the Kansas City Stockyards market as well. In 1966, Vance Publishing Corporation acquired the papers as part of a group called 'The Corn Belt Farm Dailies' and eventually consolidated them into a weekly, then monthly magazine. Vance published Drovers for roughly five decades until December 1, 2015, when Farm Journal Media acquired the title. Farm Journal Media — itself one of the oldest agricultural publishers in the country, dating to an 1877 founding — repositioned Drovers as a monthly print magazine and digital brand focused on the beef segment, with editorial offices in Lenexa, Kansas. The publication's editorial direction is set by industry journalists with deep roots in cattle production, and its content centers on cattle markets, nutrition, herd management, and government policy as it affects beef producers. As a trade outlet, Drovers does not carry explicit partisan endorsements; its coverage tilts toward the economic and regulatory concerns of ranchers and feedlot operators.

Sources

Profile compiled 2026-08-26; refreshed when ownership, funding, or the administration changes.

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