Outlet profile

electrive

European pro-EV industry trade press

Owned byRabbit Publishing GmbH, a private Berlin-based digital publishing company. Co-founders include Jens Stoewhase; Peter Schwierz serves as CEO.

FundingPrimarily advertising and sponsored placements (banner ads, newsletter text ads, sponsored content) sold to companies in the electric-mobility sector; no known outside investment or state funding.

On the administrationbroadly critical

Background

Electrive launched around 2011 as electrive.net, a German-language trade news service for the nascent electric-mobility sector, published by Berlin-based Rabbit Publishing GmbH. In January 2014 the company expanded with an English-language international edition at electrive.com, describing itself as the 'leading publication for the electric transport industry in Europe and beyond.' The outlet's name blends 'electric' and 'drive,' reflecting its single-topic editorial focus. Rabbit Publishing has remained privately held, with revenue drawn from advertising and newsletter sponsorships sold to OEMs, charging-infrastructure companies, battery suppliers, and other industry players — creating an audience and advertiser base that is structurally aligned with EV-sector growth. Electrive publishes daily news, long-form features, video interviews, white papers, and industry-event coverage, with a small editorial team spread across Europe and headquartered in Berlin's Mitte district. The outlet has no known ideological or partisan affiliation, but its pro-electrification stance is baked into its subject-matter focus: it was founded to champion and chronicle the EV transition, so policy moves that slow that transition — such as the Trump administration's elimination of federal EV purchase credits and rollback of clean-vehicle mandates in 2025–2026 — are covered critically as setbacks to the industry it serves.

Sources

Profile compiled 2026-08-23; refreshed when ownership, funding, or the administration changes.

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