Pressure of Truth
Exposing the spin on all sides of the news.
Outlet profile

Forbes

U.S. center-right (business/pro-market)

Owned byForbes Global Media Holdings; majority owned by Integrated Whale Media Investments, a Hong Kong-based investor group, until 2024, when Luminar Technologies founder and CEO Austin Russell acquired a roughly 82% majority stake for about $800 million
FundingAdvertising, corporate/brand licensing (Forbes licenses its name for global magazine editions, events, and rankings), digital subscriptions, and revenue from its large network of paid outside contributors
On the administrationmixed

Background

Forbes was founded in 1917 by B.C. Forbes as a business magazine and remained under Forbes family control for nearly a century, with Malcolm Forbes and later Steve Forbes serving as prominent editors and public faces. In 2014 the Forbes family sold a majority stake to Integrated Whale Media Investments, a Hong Kong-based investment group, while retaining a minority interest and editorial input. Around 2017 Forbes drew criticism for restructuring its newsroom around a large paid-contributor model, which blurred lines between staff journalism, outside opinion, and sponsored content, and led to several embarrassing publishing errors. A 2021-2022 attempt to go public via a SPAC merger collapsed amid market conditions and valuation disputes. In 2024, Austin Russell, the young founder of lidar company Luminar Technologies, acquired roughly 82% of Forbes for about $800 million, becoming its controlling owner. Editorially, Forbes is generally seen as pro-business, pro-capitalism, and favorable to lower taxes and deregulation, while its reporting has periodically been critical of both Democratic and Republican figures, including a long history of scrutinizing Donald Trump's claimed net worth and business dealings.

Sources

  1. Austin Russell Completes Acquisition of Majority Stake in Forbes
  2. Forbes Media - Wikipedia
  3. Forbes SPAC deal to take company public collapses

Profile compiled 2026-10-02; refreshed when ownership, funding, or the administration changes.

← Back to track record