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Outlet profile

G. Elliott Morris

U.S. center-left (data journalism; polling-focused, with a Democratic-leaning editorial frame)

Owned byIndependently owned by G. Elliott Morris, who writes the Strength In Numbers newsletter and is founder and CEO of Wave Polling and Research. He also helps run the polling aggregator FiftyPlusOne.news.
FundingReader-supported. It runs on a Substack newsletter with paid subscriptions, plus polling work done with the survey firm Verasight. It has no known billionaire or institutional owner. I could not confirm the exact revenue mix.
On the administrationbroadly critical

Background

G. Elliott Morris built his career in data journalism, working as a senior data journalist and U.S. correspondent at The Economist. He later became editorial director of data analytics at ABC News and took over the 538 site in 2023. After ABC shut down 538 in early 2025, he launched Strength In Numbers as a paid Substack, which has become a top-50 bestseller on the platform. He also helps run FiftyPlusOne.news, a polling aggregation and forecasting site, and founded Wave Polling and Research. Starting in 2026, the newsletter has published a monthly Strength In Numbers/Verasight poll, and its headlines have emphasized Trump's record-low approval, especially on prices and the economy. It also reports that Trump is underwater on nearly every issue except border security. Critics from the right have questioned his poll-weighting choices and his past commentary, while supporters value his transparent methods. Its perspective is that of a numbers-focused analyst whose framing and commentary tend to lean toward Democratic-aligned concerns. This profile rests on a limited set of sources, so details such as funding are less certain.

Sources

  1. 538's former top numbers guy to launch data journalism site (Semafor)
  2. 538's former top numbers guy is launching a data journalism site (Nieman Lab)
  3. G. Elliott Morris (Wikipedia)
  4. G. Elliott Morris on Substack
  5. Trump approval falls to 35% as rating on handling prices hits a record -46
  6. Poll: Only 18% think U.S. achieved its goals in Iran, as Trump's approval hovers at historic low

Profile compiled 2026-11-01; refreshed when ownership, funding, or the administration changes.

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