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Outlet profile

Hospice News

U.S. healthcare trade/industry

Owned byArrowfly (formerly WTWH Media), a portfolio company of Mountaingate Capital, a private equity firm based in Denver, Colorado. WTWH Media acquired Hospice News' founding company, Aging Media Network, in July 2023. WTWH Media rebranded as Arrowfly in July 2026.
FundingB2B trade media model — advertising, sponsored content, industry events, and marketing solutions aimed at hospice and senior care providers and vendors
On the administrationmostly neutral

Background

Hospice News was launched on April 2, 2019, by Aging Media Network, a Chicago-based B2B healthcare media company founded in 2011. It was Aging Media's fifth vertical publication, joining titles such as Senior Housing News, Home Health Care News, and Skilled Nursing News. The outlet was created to serve the growing, then-approximately $28 billion hospice industry with business-focused reporting on mergers, acquisitions, regulation, reimbursement, and workforce issues. In July 2023, WTWH Media — itself backed by Mountaingate Capital since December 2022 — acquired Aging Media Network, bringing Hospice News under a larger portfolio of more than 40 trade media brands. In July 2026, WTWH Media rebranded its parent entity as Arrowfly, though Hospice News continues to operate under its existing name. Throughout its history, the publication has maintained a trade-press orientation: it covers policy and regulation from the perspective of industry professionals rather than patients or the general public. Its 2026 coverage of the Trump administration's nationwide Medicare enrollment moratorium on new hospice providers gave significant space to provider alarm over suspended payments and closures, reflecting its constituency among hospice operators.

Sources

  1. About Hospice News
  2. Aging Media Network Launches New Business Publication For Hospices (PRWeb)
  3. WTWH Media Acquires Aging Media Network — Mountaingate Capital
  4. Hospice News' Parent Company Rebrands as Arrowfly
  5. Caught in Fraud Dragnet: Hospices Raise Alarm Over Suspended Payments, Cite Increasing Closures
  6. Hospice News — Muck Rack

Profile compiled 2026-08-05; refreshed when ownership, funding, or the administration changes.

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