Outlet profile

IG

Brazilian general-interest web portal (no strong, consistent partisan line)

Owned byEjesa, a company of the Portuguese group Ongoing (Grupo Ongoing). Ongoing bought the portal's content and advertising operations from the telecom company Oi in 2012. Brazilian media-ownership records name Maria Alexa as the owner of Ongoing–Ejesa. Verify current ownership before relying on this.

FundingMainly online advertising and sponsored content. As a free-to-read portal it relies on web traffic, and it also earns money from bundled content and partnerships.

On the administrationmostly neutral

Background

Note: 'IG' is ambiguous, and this profile assumes the Brazilian portal iG. If you meant a different outlet, this profile does not apply. iG (Internet Group) was founded in 2000 as a free internet-access provider and portal. Its founders included GP Investimentos and Opportunity, with figures such as Nizan Guanaes, Jorge Paulo Lemann, Aleksandar Mandic and Matinas Suzuki Jr. In 2004 Brasil Telecom bought it and merged it with the portals iBest and BrTurbo. In 2008 Oi absorbed Brasil Telecom, and iG came with it. In April 2012 Oi sold iG's content and advertising operations to Ongoing, which also held Brazilian newspapers such as Brasil Econômico, O Dia and Meia Hora. In 2015 the entrepreneur Mario Cuesta, owner of Diário de S. Paulo, took over management, and he returned it to Ongoing in June 2016. The portal is known for broad coverage of news, sports, entertainment and lifestyle rather than a distinct ideological brand. I found no widely documented major editorial controversies, and I could not verify its recent ownership details or its coverage of the second Trump administration from the sources available.

Sources

Profile compiled 2026-10-12; refreshed when ownership, funding, or the administration changes.

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