Outlet profile

Insurance Business Magazine

U.S./global insurance-industry trade press (business-oriented, non-partisan)

Owned byOwned by KM Business Information (formerly Key Media), a privately held B2B media company founded in 2001 with offices in Sydney, Auckland, Denver, London, Manila and Toronto. I did not find a confirmed outside investor or parent company.

FundingMainly advertising, sponsorships and events tied to the insurance industry. It also earns revenue from branded content, special reports and newsletters. Its website is free to read.

On the administrationmostly neutral

Background

Insurance Business began as one of the first titles of Key Media, which launched in 2001 as the publisher of a single B2B magazine. Key Media later became KM Business Information and now publishes products across seven industry verticals. Insurance Business has separate regional editions and journalists for Australia, New Zealand, Asia, Canada, the UK and the U.S. It publishes daily newsletters, interviews with insurance executives, and special reports based on surveys of its broker readers. The outlet says it drew more than 15 million page views worldwide in 2025, which is a self-reported figure. Its coverage centers on industry news such as mergers, product trends, catastrophe losses, regulation and broker issues, and it rarely runs partisan commentary. Because it depends on industry advertisers and sponsors, it tends to take a business-friendly tone toward insurers and brokers. It has no widely documented editorial controversies, and its coverage of the Trump administration is mainly about practical effects such as tariffs, federal regulation and disaster policy. This profile rests mainly on the outlet's own 'About Us' pages, so its details are not independently confirmed.

Sources

Profile compiled 2026-10-16; refreshed when ownership, funding, or the administration changes.

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