Invezz
Commercial financial media (non-partisan, finance-focused)
Background
Invezz was founded in 2012 by John Alexander Adam, a financial analyst then based in Sofia, Bulgaria. It grew as a retail-investor news and education site covering stocks, forex, crypto and commodities. Investoo Group, a forex affiliate marketing company, acquired it in the late 2010s. In October 2024, Infinium Holdings Ltd bought it. Infinium describes itself as one of the largest publishing and financial lead-generation companies. The site publishes market news, price forecasts, broker and platform reviews and explainers, much of it by small teams and freelancers. Its ties to affiliate marketing mean its reviews and recommendations may be shaped by commercial relationships, so readers should check disclosures. It has no known partisan editorial line. When it covers the Trump administration, such as tariffs, Federal Reserve policy or crypto regulation, it generally frames the topics around their effects on investors and prices. I did not review a sample of its recent articles in depth, so this stance rating rests on its financial focus and not on a close content study. Details on the ownership history come mainly from trade press and company profiles, and I could not open Invezz's own about page.
Sources
- About Invezz.com
- Invezz Acquisitions & Mergers
- Investoo purchases Invezz.com - iGB
- Investoo Group Acquires Financial News Portal Invezz.com - Finance Magnates
- Invezz - Tracxn company profile
- Invezz - Crunchbase profile
Profile compiled 2026-10-15; refreshed when ownership, funding, or the administration changes.