Outlet profile

Moneywise

U.S./Canadian centrist consumer finance

Owned byWise Publishing, Inc., a privately held Toronto-based digital media company; Postmedia Network holds a minority equity stake acquired in 2021

FundingPrimarily advertising and affiliate referral revenue from financial product comparisons (loans, credit cards, insurance, brokerage accounts); raised $5M from Postmedia in 2021

On the administrationmostly neutral

Background

Wise Publishing, Inc. was founded in 2017 in Toronto, Canada, and launched Moneywise.com as a U.S.-facing personal finance and financial product comparison site. (It is distinct from the now-defunct UK Moneywise magazine that ran from 1991 to 2020.) The site grew rapidly, reaching roughly 7–10 million monthly unique visitors by the early 2020s by combining news-style personal finance articles with product reviews and rate comparisons. In May 2021, Postmedia Network — one of Canada's largest newspaper chains — announced a strategic minority equity investment of $5 million in Wise Publishing, lending the outlet additional resources and distribution reach. The company also operates Money.ca, a Canadian-market counterpart. Moneywise's editorial approach centers on practical, consumer-focused financial journalism: how policies, market shifts, and economic trends affect everyday people's money. Because its content is primarily advisory and comparative rather than politically analytical, established media-bias trackers such as Media Bias/Fact Check and AllSides have not assigned it a formal rating. Its Trump-era coverage — on topics like Medicare Part D premium changes and Social Security policy — follows a similar pattern: reporting the policy facts and their financial implications for readers without taking a clear partisan stance.

Sources

Profile compiled 2026-08-10; refreshed when ownership, funding, or the administration changes.

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