Pressure of Truth
Exposing the spin on all sides of the news.
Outlet profile

MS NOW (Opinion)

U.S. left

Owned byVersant Media Group (publicly traded, Nasdaq: VSNT), a Comcast spin-off that began trading in January 2026; Mark Lazarus serves as Versant CEO
FundingCable TV advertising and affiliate fees (traditional pay TV); expanding into streaming with a planned subscription service in 2026; revenue has declined with cord-cutting
On the administrationbroadly critical

Background

MSNBC launched in 1996 as a joint venture between Microsoft and NBC, initially mixing news and opinion across the political spectrum. Over the following decade, the channel shifted markedly toward progressive political commentary, becoming a recognized home for left-leaning cable news opinion by the early 2010s. As Comcast reorganized its cable holdings in 2025, MSNBC was grouped into a new publicly traded entity, Versant Media Group, which formally separated from NBCUniversal in January 2026. On November 15, 2025, the network rebranded from MSNBC to MS NOW — an acronym for 'My Source for News, Opinion, and the World' — dropping the NBC peacock logo and moving studios out of 30 Rockefeller Plaza. The rebrand prompted widespread mockery of the name, but the network's leadership described it as continuity, not a pivot: the progressive editorial identity remained intact. AllSides rated it Left (−5.08) in its December 2025 Blind Bias Survey. Facing declining cable TV revenues, Versant has been pursuing a streaming service tied to MS NOW expected to launch in mid-2026. The network has continued to air opinion-led coverage critical of the Trump administration, including commentary characterizing administration economic messaging as 'hopelessly out of touch.'

Sources

  1. MSNBC Was Known for Opinion. MS NOW Has Put Added Focus on News
  2. MS NOW – Wikipedia
  3. MS NOW – Bias Rating (AllSides)
  4. MS NOW leans into its liberal identity by rolling back on straight news programs
  5. Versant Plans Launch of MS NOW Subscription Service
  6. MS Now, CNBC, & Other Versant Networks See Revenue Drop After Being Spun Off From Comcast
  7. MS NOW, CNN Trash 'Bully' Trump's 'Undignified' Correspondents' Dinner Speech
  8. What you need to know about MS NOW

Profile compiled 2026-07-27; refreshed when ownership, funding, or the administration changes.

← Back to track record