Pressure of Truth
Exposing the spin on all sides of the news.
Outlet profile

NOLA.com / The Advocate

U.S. center-left

Owned byGeorges Media Group, owned by New Orleans businessman John Georges and his wife Dathel Georges
FundingSubscriptions and digital/print advertising, supplemented by the Georges family's private wealth and, as of 2026, licensing deals with AI companies including Meta
On the administrationmixed

Background

The Times-Picayune traces to 1837 and was long owned by the Newhouse family's Advance Publications. The Advocate began in Baton Rouge in 1925 and was bought in 2013 by John and Dathel Georges, who expanded it into New Orleans to compete directly with the Times-Picayune. In 2019, Advance sold the Times-Picayune and the NOLA.com website to Georges Media, which merged the two papers' staffs and folded the Times-Picayune's output into The Advocate/NOLA.com platform, consolidating Louisiana's two largest newspapers under one owner. The merged paper's editorial board has historically endorsed Democrats in recent presidential races (Obama in 2008 and 2012, Clinton in 2016) after the Times-Picayune's earlier Bush endorsement in 2000, while affiliated weekly Gambit also issues local endorsements but skips national and judicial races. Bias trackers generally place NOLA.com near the center and The Advocate somewhat to the left, both with high marks for factual reporting. More recently (2026), Georges has drawn scrutiny for pursuing AI content-licensing deals with Meta, raising questions about how sponsored AI partnerships might affect editorial independence. The outlet's day-to-day coverage remains dominated by Louisiana politics, hurricanes, crime, and local government, with national and White House coverage largely drawn from wire services rather than original opinion-driven reporting.

Sources

  1. The Times-Picayune/The New Orleans Advocate — Wikipedia
  2. The Advocate (Louisiana) — Wikipedia
  3. John Georges — Wikipedia
  4. John and Dathel Georges, owners of The Advocate and Gambit, purchase Times-Picayune and NOLA.com
  5. John Georges believes Meta AI deals will 'save journalism' — and Louisiana's largest newspaper
  6. NOLA.com Bias and Reliability — Ad Fontes Media
  7. The Advocate - Bias and Credibility — Media Bias/Fact Check
  8. How The Advocate conquered New Orleans — Poynter

Profile compiled 2026-10-02; refreshed when ownership, funding, or the administration changes.

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