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Outlet profile

PJ Media

U.S. right (conservative)

Owned byOwned by Salem Media Group, which bought it in March 2019 and operates it within its Townhall Media group. Salem was taken private by WaterStone (the Christian Community Foundation, a donor-advised fund organization) in a deal that closed Aug. 20, 2026.
FundingMainly digital advertising and reader subscriptions (the PJ Media VIP and VIP Gold memberships), plus support from Salem's wider radio and digital business. Before 2019 it relied on investor funding, led by the billionaire Aubrey Chernick, along with advertising.
On the administrationbroadly supportive

Background

PJ Media launched in 2004 as Pajamas Media, co-founded by blogger Charles Johnson (Little Green Footballs) and screenwriter Roger L. Simon. The name came from a CBS executive's dismissive remark about bloggers during the 2004 Dan Rather and Killian documents controversy. Software entrepreneur Aubrey Chernick was its majority owner. It briefly became Open Source Media, went back to Pajamas Media in 2005, and rebranded as PJ Media in 2011. Its video arm, PJTV, shut down in 2016. Salem Media acquired it in March 2019 and placed it alongside Townhall, Hot Air, RedState, Twitchy and Bearing Arms. It added VIP subscriptions in November 2019. It began as a blog aggregator with some center-right and libertarian-leaning voices, and over time became a more consistently conservative, Republican-aligned outlet. Critics describe it as partisan and prone to opinionated framing, and it has pushed conservative positions on disputed topics. Supporters see it as a mainstream conservative voice. In 2026 its parent was bought by WaterStone, and PJ Media ran a piece welcoming the deal as strengthening Christian and conservative media.

Sources

  1. PJ Media (Wikipedia)
  2. Salem Adds PJ Media To Townhall Media Conservative Outlets (Inside Radio)
  3. Here's Why PJ Media Just Introduced VIP Subscriptions
  4. WaterStone Acquisition of Salem Media Complete, Now Officially Private (Barrett Media)
  5. Salem Media completes sale to WaterStone, ending public company run (The Desk)
  6. WaterStone's Salem Media Acquisition Strengthens a Christian and Conservative Media Voice (PJ Media)
  7. The evolution of PJ Media (WND)

Profile compiled 2026-10-10; refreshed when ownership, funding, or the administration changes.

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