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Outlet profile

QSR Magazine

U.S. trade/industry (nonpartisan)

Owned byArrowfly (formerly WTWH Media), a privately held B2B media company backed by private equity firm Mountaingate Capital
FundingAdvertising, sponsored content, events, and industry marketing services targeted at quick-service and fast-casual restaurant professionals
On the administrationmostly neutral

Background

QSR Magazine was founded in 1997 by Journalistic, Inc., based in Chapel Hill, North Carolina, with the mission of serving quick-service restaurant operators with news and business insights. It spent more than two decades as an independent trade publication under Journalistic, Inc., building a reputation as the primary B2B media outlet dedicated to the fast-food and fast-casual segment. In September 2022, QSR and its sister publication FSR were acquired by WTWH Media, a Cleveland-based B2B media company that also entered a strategic partnership with private equity firm Mountaingate Capital that same year. WTWH Media expanded aggressively through acquisitions across healthcare, engineering, and foodservice sectors, and in July 2026 rebranded itself as Arrowfly, unifying more than 40 B2B brands under a new corporate identity. Throughout these ownership changes, QSR Magazine has continued operating under its existing name and editorial format. Its content covers restaurant performance, consumer trends, supply chain, technology adoption, labor, and franchise management — topics that rarely intersect with partisan politics or administration policy in a direct way. Media Bias/Fact Check rates it as a credible trade source with a business/industry orientation and no significant political slant.

Sources

  1. QSR and FSR Brands Join WTWH Media, LLC — QSR Magazine
  2. QSR's Parent Company Rebrands as Arrowfly — Yahoo Finance
  3. WTWH Media Rebrands as Arrowfly — PR Newswire
  4. QSR Magazine — Bias and Credibility — Media Bias/Fact Check
  5. The Man Responsible for 20 Years of QSR Magazine — QSR Magazine
  6. QSR and FSR Brands Join WTWH Media — WTWH Media

Profile compiled 2026-08-13; refreshed when ownership, funding, or the administration changes.

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