Pressure of Truth
Exposing the spin on all sides of the news.
Outlet profile

Qz

U.S. center-left business news (global business focus)

Owned byRedbrick, a Canadian software company, which bought Quartz and sister site The Inventory from G/O Media in April 2025. G/O Media was backed by the private equity firm Great Hill Partners.
FundingMainly advertising, sponsored content, and newsletter monetization. Redbrick planned to fold the brand into its newsletter platform, Paved. It has no paywall or state or donor funding.
On the administrationmostly neutral

Background

Quartz launched in 2012 as a digital-only business site from Atlantic Media, aimed at global executives. It became known for short, data-driven stories and an international outlook. Atlantic Media sold it in 2018 to Japan's Uzabase for a reported $75–110 million. Uzabase's management sold it back to Quartz's own leadership in 2020. In 2022 it was sold to G/O Media for a reported sum under $10 million. In 2025 Redbrick bought it, and almost all of the small newsroom was laid off (reported as 10 of 12 staff). Under G/O Media, Quartz published AI-generated articles under a 'Quartz Intelligence Newsroom' byline, which drew criticism from other media outlets. Press Gazette reported in 2026 that the site was largely produced by one AI-assisted writer posting 50+ stories a day. Its past work was generally rated center to center-left by bias raters, with a pro-market, globalist tone. Today it functions more as a content aggregator than a distinctive editorial voice.

Sources

  1. G/O Media sells Quartz to Canadian software company (Axios)
  2. Quartz (publication) – Wikipedia
  3. Quartz website mainly produced by one AI-assisted reporter writing 50+ stories per day (Press Gazette)
  4. G/O Media CEO says future for Quartz 'extremely bright' despite newsroom being laid off (Press Gazette)
  5. Quartz Media Bias (AllSides)
  6. Quartz - Bias and Credibility (Media Bias/Fact Check)

Profile compiled 2026-10-15; refreshed when ownership, funding, or the administration changes.

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