Outlet profile

Revista Cultivar

Brazilian trade/agribusiness press, nonpartisan

Owned byGrupo Cultivar de Publicações Ltda, a privately held Brazilian media company based in Pelotas, Rio Grande do Sul, founded and directed by Newton Peter (with co-founders Milton de Sousa Guerra, now deceased, and Schubert Peter)

FundingAdvertising from agribusiness suppliers (seed, machinery, and input companies) plus print/digital subscriptions to its specialized titles; its weekly digital edition is distributed free

On the administrationmostly neutral

Background

Grupo Cultivar de Publicações was founded on August 13, 1998, in Pelotas, Rio Grande do Sul, by Milton de Sousa Guerra and Newton Peter, later joined by Schubert Peter. It built a stable of specialized monthly magazines — Cultivar Grandes Culturas, Cultivar Máquinas, Cultivar Hortaliças & Frutas — aimed at mid-to-large Brazilian farmers, agronomists, and machinery dealers. The flagship web portal, revistacultivar.com.br, launched October 15, 1999, and now publishes daily agribusiness news alongside a free weekly digital edition. The outlet also runs a Spanish-language edition (revistacultivar-es.com) and an English-language version (revistacultivar.com) aimed at international agribusiness audiences. It is funded through a mix of advertising from seed, chemical, and machinery companies and paid print/digital subscriptions. Its editorial focus is technical and market-oriented — crop science, farm machinery, commodity trade, and policy affecting agriculture — rather than general politics, so its coverage of U.S. politics is confined to trade and tariff stories with direct bearing on Brazilian agribusiness. There is no public record of partisan ownership ties or politically motivated controversies; its niche, service-journalism orientation makes it effectively nonpartisan.

Sources

Profile compiled 2026-10-02; refreshed when ownership, funding, or the administration changes.

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