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Outlet profile

Sandhills Sentinel

U.S. local/community, no identified partisan lean

Owned byPrivately owned by BJ Goodridge (publisher) and Lori McFarland (editor), operating as Sandhills Sentinel, Inc., based in Aberdeen, North Carolina
FundingLocal advertising; free to readers with no subscription paywall
On the administrationmostly neutral

Background

Sandhills Sentinel was founded in 2017 by BJ Goodridge and Lori McFarland, both of Aberdeen, North Carolina, with the stated goal of providing fast, free, digital local news for Moore County and the broader Sandhills area. It operates as Sandhills Sentinel, Inc. and has grown to an average of roughly 600,000 monthly page views and more than 150,000 unique monthly visitors, making it a significant source of local news in the region. The outlet is a member of the Moore County Chamber of Commerce and the Online News Association. It is free to read and carries no subscription requirement, relying on local advertising revenue. No major ownership changes or editorial controversies have been documented publicly since its founding. Its editorial focus is local community news — crime, local government, schools, and community events — rather than national political commentary. No established media bias tracker (AllSides, Media Bias/Fact Check) has issued a formal rating for the outlet as of mid-2026.

Sources

  1. Who We Are - Sandhills Sentinel
  2. Sandhills Sentinel, Inc | Newspapers - Moore County Chamber
  3. Sandhills Sentinel, Inc | LinkedIn
  4. Sandhills Sentine: Contact Information, Journalists, and Overview | Muck Rack
  5. Sandhills Sentinel - Overview, News & Similar companies | ZoomInfo

Profile compiled 2026-08-14; refreshed when ownership, funding, or the administration changes.

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