Simply Wall St
Australian financial/investment-focused, apolitical
Background
Simply Wall St was founded in Sydney, Australia in 2014 by Alistair (Al) Bentley, a naval architect and engineer, and Nick Van Den Berg. Bentley originally built a prototype called Ninjavest at a startup weekend competition in 2013, motivated by frustration with the complexity of existing investment tools. The company rebranded as Simply Wall St and grew its user base to more than 7 million investors worldwide. It raised roughly $3.2 million across several funding rounds, with its last disclosed round being a $1.82 million Series A in June 2017. The platform's core product visualizes complex financial data — balance sheets, earnings, valuations — in accessible, graphic formats aimed at retail investors. Simply Wall St also publishes a news and analysis section that covers individual stocks and market themes from a long-term investment perspective, explicitly positioning itself as providing fundamental analysis rather than political or macroeconomic commentary. It has no known editorial controversies related to partisan coverage.
Sources
- About The Company - Simply Wall St
- About Us - Simply Wall St News
- Simply Wall St - Crunchbase Company Profile & Funding
- Simply Wall Street 2026 Company Profile: Valuation, Funding & Investors | PitchBook
- Simply Wall St Review 2026 - TraderHQ
- Simply Wall St: Contact Information, Journalists, and Overview | Muck Rack
Profile compiled 2026-07-13; refreshed when ownership, funding, or the administration changes.