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Outlet profile

Simply Wall St

Non-political; Australian retail-investor fintech

Owned byPrivately held company headquartered in Sydney, Australia. It was founded by Al Bentley (CEO) and Nick Van Den Berg. Its shareholders include early institutional and angel investors, and also retail users who invested through a crowdfunding round.
FundingMainly subscriptions to its paid investing platform (free and premium tiers). Free articles carry no ads, and the company also earns from licensing its data and visuals to brokers and publishers. Venture and crowd equity rounds funded its growth. Public databases list about $2.3–2.5M raised, including a Series A in 2017, and the company has said it raised about A$2.4M from its own users. Investors named include Sydney Angels, Perle Ventures, Artesian VC and H2 Ventures.
On the administrationmostly neutral

Background

Simply Wall St was founded in Sydney in 2014 by Al Bentley and Nick Van Den Berg. Its stated aim is to make stock analysis easier for retail investors, mainly through visual company reports such as its 'snowflake' graphic. It raised early money from angel and venture investors, then a Series A in 2017. It also ran an equity crowdfunding raise of about A$2.4M open to its own users. It is best known to general readers through its short, formulaic articles on individual stocks. Many of these are generated or heavily assisted by automated analysis and are syndicated on sites such as Yahoo Finance and Nasdaq. Each article carries a disclaimer saying it is general in nature, based on historical data and analyst forecasts, and is not personal financial advice. Its content focuses on valuations, earnings, dividends and ownership, and it does not take editorial positions on politics. Where policy matters to its articles, such as tariffs or interest rates, it mentions it only as an input to company outlooks. Critics of automated stock content say it can be repetitive and may miss context, and the company's commercial interest is in promoting its own platform. I did not find any notable controversies or ownership changes in the sources I consulted. My search results did not turn up any 2026 funding round, and I could not verify the current ownership split.

Sources

  1. Simply Wall St - Crunchbase Company Profile & Funding
  2. Sydney fintech startup Simply Wall St raises $2.4 million from its own users - SmartCompany
  3. Simply Wall St - 2026 Funding Rounds & List of Investors - Tracxn
  4. Simply Wall St company information, funding & investors - Dealroom
  5. Simply Wall St Review 2026 - The Stock Dork

Profile compiled 2026-10-12; refreshed when ownership, funding, or the administration changes.

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