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Outlet profile

Smart Water Magazine

Spanish trade/industry, no political leaning

Owned byOwned by iAgua, a Madrid-based water-sector media company founded by Alejandro Maceira in 2008
FundingAdvertising-based: display advertising, sponsored content, and corporate sponsorships from water-industry companies and suppliers
On the administrationmostly neutral

Background

Smart Water Magazine was launched in late 2018 and began publishing globally in early 2019 as the English-language international arm of iAgua, a Spanish water-sector media platform that Alejandro Maceira founded in Madrid in 2008. iAgua spent roughly a decade building Spanish-language expertise in water communications before expanding to a global audience under the Smart Water Magazine brand. The publication covers themes including drinking water, wastewater treatment, desalination, irrigation, energy, and water governance, targeting utility managers, engineers, policymakers, and industry suppliers worldwide. It is funded primarily through digital advertising, custom content arrangements, and corporate sponsorships rather than subscriptions or public funding. As of 2026 the outlet employs a small editorial team of roughly six people and publishes a print edition alongside its digital content. It has no known editorial controversies and takes a technical, industry-focused perspective rather than an ideological one; it does not position itself on the U.S. political spectrum.

Sources

  1. About Smart Water Magazine | Smart Water Magazine
  2. Smart Water Magazine — 2026 Company Profile & Competitors | Tracxn
  3. Smart Water Magazine: a new global leader is coming | iAgua
  4. iAgua | LinkedIn
  5. Smart Water Magazine: Contact Information and Overview | Muck Rack

Profile compiled 2026-08-23; refreshed when ownership, funding, or the administration changes.

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