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Outlet profile

Sportico

U.S. center, sports-business focused

Owned byPenske Media Corporation (PMC), a private company controlled by Jay Penske; Eldridge Industries holds an estimated 30–40% stake in PMC
FundingAdvertising and subscription revenue, as part of PMC's portfolio of digital and print media brands; PMC is privately held with no public financial disclosures
On the administrationmostly neutral

Background

Sportico was announced on April 2, 2020, and officially launched on June 30, 2020, as a dedicated sports-business platform within Penske Media Corporation. It was co-founded by Scott Soshnick, who spent 27 years covering sports business at Bloomberg News, and Dick Glover, a veteran sports-and-entertainment executive with prior roles at ESPN, NASCAR, and ABC. PMC positioned the outlet to fill the space vacated when Bloomberg scaled back its sports business unit, and Sportico recruited several of Soshnick's former Bloomberg colleagues at launch. In December 2020, it acquired The Intercollegiate, a college sports media outlet, expanding its collegiate coverage. The outlet publishes proprietary valuations of sports franchises, which are widely cited by financial media, giving it influence similar to the Forbes franchise lists in that niche. PMC itself has grown significantly since Sportico launched — by June 2026, it had acquired all remaining Vox Media brands, including The Verge, making PMC one of the largest private digital media companies in the United States. Sportico has not been involved in notable editorial controversies; its identity is analytical and trade-focused rather than opinion-driven, and it does not publish a traditional op-ed section.

Sources

  1. Penske Media Corporation Launches Sports Media Site Sportico – Rolling Stone
  2. New Sports Business Media Platform "Sportico" Broadens Penske Media Digital Portfolio – PR Newswire
  3. Penske Media Launches Sports-Business Publication Sportico – Forbes
  4. About Us – Sportico
  5. Sportico – Crunchbase Company Profile & Funding
  6. Penske Media Corporation Acquires Remaining Brands of Vox Media – IndieWire
  7. Sportico Makes Seven New Hires to Shake Up Editorial Staff – Sports Video Group
  8. Five Ways Trump's Administration Could Reshape the Sports Industry – Sportico

Profile compiled 2026-08-22; refreshed when ownership, funding, or the administration changes.

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