Outlet profile

Startup Fortune

Independent business/trade press, no clear political alignment

Owned byPrivately held; founded and run by entrepreneur Mervik Haums, operating out of Goa, India

FundingAdvertising, paid PR/branding/media-placement services, and press-release submissions alongside editorial content (not a venture-funded or publicly traded outlet)

On the administrationmostly neutral

Background

Startup Fortune was launched in 2018 by Mervik Haums as a platform to help startups and entrepreneurs with branding, PR, and media exposure, and has since grown into a hybrid outlet that also publishes news on AI, crypto, precious metals, and general business topics. It is headquartered in Goa, India, with a small staff (roughly 11-50 people per Crunchbase), and is unrelated to the much larger, century-old Fortune magazine (owned by Thai businessman Chatchaval Jiaravanon's Fortune Media Group Holdings), despite the overlapping name. Startup Fortune's business model blends editorial content with paid services, including sponsored press-release placement (submitted via a dedicated press email) and branding/PR packages for startups, which is typical of smaller trade and business-news sites rather than traditional subscriber- or ad-only journalism outlets. Its news coverage, including of U.S. economic and trade policy under the Trump administration (such as tariff enforcement and tariff-related business impacts), reads as factual, markets-oriented reporting without a strong partisan slant. Because it is privately held and not transparent about full financials or editorial staffing beyond its founder, outside verification of its journalistic independence from its PR/branding business line is limited.

Sources

Profile compiled 2026-10-02; refreshed when ownership, funding, or the administration changes.

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