Pressure of Truth
Exposing the spin on all sides of the news.
Outlet profile

StockStory

U.S. financial/investment analysis — no discernible political orientation

Owned byVersant Media Group, Inc. (NASDAQ: VSNT) — a publicly traded media company spun off from Comcast in January 2026 that also owns CNBC, USA Network, Golf Channel, and other cable/digital properties
FundingSubscription-based (paid research access with 7-day free trial); prior to acquisition, venture-funded with approximately $3.2M raised from Credo Ventures and Talis Capital; now operates as a subsidiary of publicly traded Versant Media
On the administrationmostly neutral

Background

StockStory was founded in 2020 by Adam Hejl, who previously served as Chief Product Officer at Simply Wall St, an Australian stock-research platform for retail investors. The company is incorporated in Middletown, Delaware, and built its platform around combining AI, machine learning, proprietary data, and human editorial frameworks to produce readable analysis of more than 1,400 publicly traded companies. Its stated mission was to give individual investors the kind of analytical depth previously available mainly to institutional funds and hedge funds. The company raised approximately $3.2 million in venture funding from Credo Ventures and Talis Capital, and operated primarily as a subscription business with a 7-day free trial. On April 2, 2026, Versant Media Group — the newly independent, publicly traded spinoff of Comcast's cable-network portfolio — announced it had acquired StockStory; financial terms were not disclosed. Hejl joined Versant, reporting to the company's Chief Product and Technology Officer for News, and the team's immediate priority was integrating StockStory's AI capabilities into CNBC's digital investing tools. The platform has no track record of political commentary, endorsements, or ideological editorial positions; its output consists of stock research reports, earnings analysis, and market data.

Sources

  1. Versant Acquires AI-Driven Financial Insights Platform to Support CNBC's Digital Platform Growth (BusinessWire)
  2. Exclusive: Versant acquires AI-powered financial insights platform StockStory (Axios)
  3. Versant Acquires StockStory Platform To Enhance CNBC's Digital Growth (Deadline)
  4. Versant Media Group Acquires StockStory (FinSMEs)
  5. Comcast Completes Separation Of Versant Media (Deadline)
  6. StockStory 2026 Company Profile (PitchBook)
  7. StockStory Analyst Team (StockStory.org)
  8. Comcast's cable spinoff to be named Versant (CNBC)

Profile compiled 2026-07-22; refreshed when ownership, funding, or the administration changes.

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