Outlet track record
The Cool Down
U.S. left-center, climate-advocacy focus
The Cool Down is a digital climate and lifestyle outlet founded in 2022 and acquired in late 2025 by Palmetto, a company that sells home solar and electrification products — giving its owner a direct commercial interest in pro-clean-energy coverage. Rated left-center by media watchdogs, it frames environmental topics from a solutions-forward, pro-climate-action perspective. Its coverage of the second Trump administration consistently portrays the administration's rollbacks of climate rules and clean-energy incentives as harmful to consumers and the environment.
Owned byPalmetto, a North Carolina-based clean-energy company (acquired November 2025); previously independently owned by co-founders Dave Finocchio and Anna Robertson
LeaningU.S. left-center, climate-advocacy focus
On the administrationbroadly critical
5average bias score across 3 stories
1 = straight reporting · 10 = heavily spun
1 = straight reporting · 10 = heavily spun