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Outlet profile

USAGOLD

U.S. hard-money / pro-gold, libertarian-right economic orientation

Owned byFamily-owned; Jonathan Kosares (majority owner and CEO) assumed full control following his father Michael J. Kosares's death in September 2023. Operates as Centennial Precious Metals, Inc., based in Denver, Colorado.
FundingRevenue-funded through precious metals sales, brokerage commissions, and Gold IRA referral fees. The editorial and news content on the site functions as marketing to support the core dealership business.
On the administrationmostly neutral

Background

USAGOLD traces its roots to 1973, when gold expert and author Michael J. Kosares founded Centennial Precious Metals in Denver, Colorado — shortly after the U.S. formally abandoned the Bretton Woods gold standard and private gold ownership was legalized again for Americans. The company rebranded online as USAGOLD in the late 1990s, becoming one of the earliest precious metals dealers to build a substantial web presence. Michael Kosares authored the widely circulated book 'The ABCs of Gold Investing' and wrote the company's monthly newsletter for decades, establishing an editorial voice that frames gold as essential protection against monetary instability. His son Jonathan Kosares joined the business in 2002 after graduating from the University of Notre Dame, and was named COO and co-owner in 2016, making it a multi-generational family enterprise. Following Michael Kosares's death in September 2023, Jonathan assumed majority ownership and operational control. The site publishes a daily gold and silver market report, curated third-party news, and original analysis — all oriented toward readers who already own or are considering buying physical precious metals. Because its business depends on gold sales, its commentary structurally favors narratives that support gold demand: inflation risk, dollar weakness, geopolitical instability, and distrust of fiat currency. It does not cover general politics directly, and its posture toward any administration tends to be evaluated through the lens of what that administration means for gold prices.

Sources

  1. About Us - USAGOLD
  2. USAGOLD Review - Gold IRA Guide
  3. USAGOLD Review - Rare Metal Blog
  4. Michael Kosares - Financial Sense
  5. USAGOLD - Family Office Exchange Directory

Profile compiled 2026-08-31; refreshed when ownership, funding, or the administration changes.

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