Outlet profile

WBAY

U.S. center (local TV news, no strong ideological slant)

Owned byGray Media (formerly Gray Television), a publicly traded U.S. broadcaster. Gray bought the station in 2017 as part of divestitures tied to the Nexstar–Media General merger.

FundingCommercial advertising, including political ads, plus retransmission fees paid by cable and satellite providers and ABC network affiliation arrangements.

On the administrationmostly neutral

Background

WBAY-TV, on channel 2, is the ABC affiliate for the Green Bay market and has been on the air since the early 1950s. It was first owned by the Norbertine Order of Priests, whose abbey is in nearby De Pere. Nationwide Communications bought it in 1974 and held it until 1993. Young Broadcasting bought it in 1994. Media General acquired it in 2013, and Gray Television took it over in 2017 when the Nexstar–Media General merger forced divestitures. Gray has since rebranded as Gray Media. Nielsen and BIA data cited in reference sources describe WBAY as the market's top-rated and top-grossing station. Its content is mainly local news, weather, sports and Wisconsin politics, with national and international news supplied by ABC. I found no major editorial controversies, and it has no clear partisan orientation. Gray's corporate ownership may shape some editorial and operational decisions, such as shared content and cost-cutting. The station's administration stance is based on its general local-news format. I did not review a detailed sample of its recent Trump-related coverage.

Sources

Profile compiled 2026-10-27; refreshed when ownership, funding, or the administration changes.

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