Pressure of Truth
Exposing the spin on all sides of the news.
Outlet profile

WBT

U.S. right (local talk programming)

Owned byAudacy, Inc. (formerly Entercom, which acquired WBT from Greater Media in 2017; Entercom merged with CBS Radio in 2017 and rebranded as Audacy in 2021)
FundingAdvertising revenue, sold within Audacy's national radio ad network; no subscription or state funding
On the administrationbroadly supportive

Background

WBT signed on in April 1922, making it one of the oldest licensed radio stations in the South; it was originally owned by Southern Radio Corporation before passing to CBS in 1929. FCC ownership rules forced a sale to Jefferson Standard Life Insurance (later Jefferson-Pilot) in 1945, and the station stayed under that family of owners until Lincoln Financial Group acquired Jefferson-Pilot's media properties in 2006. Lincoln Financial sold WBT to Greater Media in 2008, and Entercom bought it in a 2016-2017 deal; Entercom's 2017 merger with CBS Radio and 2021 rebrand created Audacy, its current owner. Historically known for staid, locally-focused news-talk programming, WBT shifted over the 2000s–2020s toward a lineup dominated by national conservative syndicated hosts alongside local conservative-leaning personalities. It remains a commercial, advertiser-supported station without any formal partisan affiliation, but its talk programming reflects the conservative-talk-radio genre broadly, and it is frequently cited as the main conservative media voice in the Charlotte market.

Sources

  1. WBT Charlotte's News Talk (Audacy)
  2. WBT-FM — Wikipedia
  3. News Talk 1110 & 99.3 WBT AM Radio Station Information — Radio Lineup
  4. As WBT turns 100, here's the story of how Charlotte could've been Nashville — Axios Charlotte
  5. WBT celebrates 95 years (Audacy)
  6. WBT-AM (Charlotte, NC): Contact Information, Journalists, and Overview — Muck Rack

Profile compiled 2026-10-02; refreshed when ownership, funding, or the administration changes.

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