World Gold Council

The World Gold Council is a London-based trade association funded and effectively controlled by gold mining companies, financed mainly through licensing/sponsor fees tied to the GLD gold ETF rather than member dues. It is not a news outlet but a market-research and advocacy body that promotes gold as an investable asset, so its output should be read as industry-interested commentary rather than independent journalism. It has no partisan U.S. political orientation and rarely comments directly on U.S. administration policy, though its market commentary sometimes touches on how government fiscal, trade, or monetary policy affects gold demand.