Outlet profile

Yahoo Finance / Zacks

U.S. center (financial/business press)

Owned byYahoo Finance is operated by Yahoo Inc., which is 90% owned by Apollo Global Management (a New York-based private equity firm) and 10% by Verizon Communications. Zacks Investment Research is a separate, privately held company owned by the Zacks family (founder Len Zacks and his son Ben Zacks).

FundingYahoo Finance is funded primarily by digital display and native advertising (roughly 75% of Yahoo Inc. revenue) and subscription products such as Yahoo Finance Plus (roughly 25%). Zacks is funded by subscription-based investment research services, data licensing to institutional clients, and affiliated asset management fees; it has never taken outside investment.

On the administrationmixed

Background

Yahoo was founded in 1994 by Jerry Yang and David Filo at Stanford University and launched Yahoo Finance in 1997 as a portal for stock quotes and financial data. After growing into one of the most-visited financial sites on the web, Yahoo was acquired by Verizon Communications in 2017, which merged it with AOL to form Oath Inc., later rebranded Verizon Media. In September 2021, private equity firm Apollo Global Management acquired 90% of the business for roughly $5 billion, restoring the Yahoo brand; Verizon retained a 10% stake. Under Apollo and CEO Jim Lanzone, Yahoo has concentrated investment on its highest-traffic properties — Finance, Sports, News, and Mail — and added premium subscriptions and AI-driven tools. Zacks Investment Research is an entirely separate company, founded in Chicago in 1978 by economist Leonard Zacks, who built a stock-rating system around earnings estimate revisions; the firm remains privately held and bootstrapped. Zacks syndicates its research articles to Yahoo Finance under a content distribution arrangement, giving its analysts broad retail-investor reach, but the two companies have independent ownership and operations. Yahoo Finance has no legacy of overt political advocacy; its editorial focus is markets, corporate earnings, personal finance, and economic policy impact. Its Trump-administration coverage has included factual reporting on tariff market effects, critical scrutiny of the president's financial disclosures (including a reported $2.2 billion in 2025 earnings), and analysis of conflicts of interest, alongside straightforward coverage of business-friendly policies — a profile consistent with its Center media-bias rating.

Sources

Profile compiled 2026-07-11; refreshed when ownership, funding, or the administration changes.

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