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Exposing the spin on all sides of the news.
Outlet profile

Yahoo Finance / Zacks

U.S. business/market-oriented, mostly nonpartisan (commercial)

Owned byYahoo Finance is part of Yahoo Inc., which is about 90% owned by Apollo Global Management (since 2021) and about 10% by Verizon. Zacks Investment Research is a separate, privately held company founded by Len Zacks and principally owned by the Greenwood Trust. Zacks supplies content to Yahoo Finance under a content partnership.
FundingYahoo Finance earns money from advertising, paid Yahoo Finance Plus/premium subscriptions, and data and tool partnerships. Zacks earns money from subscriptions to its stock research and Zacks Rank products, from institutional data licensing, from its asset-management arm, and from syndicating content to sites such as Yahoo Finance.
On the administrationmostly neutral

Background

Yahoo Finance launched in the 1990s as part of the Yahoo web portal and became one of the most-visited financial sites in the U.S. Yahoo was acquired by Verizon in 2017, and in 2021 Verizon sold a 90% stake in Yahoo to Apollo Global Management, which has said it wants to grow Yahoo Finance. Yahoo Finance runs its own newsroom and video operation, and it also carries wire stories, syndicated pieces, and contributor content from outside partners. Zacks Investment Research was founded in 1978 by Len Zacks, who was an MIT-trained mathematician. In 1981 the firm developed the Zacks Rank, a stock-rating model based on earnings estimate revisions. Zacks stories on Yahoo Finance are mostly formulaic, quantitative earnings previews, stock ratings, and screens. These pieces carry a Zacks Rank and often promote Zacks subscription products, so they work partly as marketing, and this can blur the line between analysis and promotion. Zacks has covered Apollo's own earnings on Yahoo Finance, which means a Yahoo owner is sometimes a subject of coverage. Overall, the perspective is investor-focused and market-centered, with political stories handled mainly through their market impact, such as tariffs, the Fed and oil prices. This profile rests on a limited set of searches, and I did not do a systematic review of how Yahoo Finance's editorial coverage treats the Trump administration.

Sources

  1. Yahoo Finance (Wikipedia)
  2. Yahoo Inc. (2017–present) (Wikipedia)
  3. Is Yahoo Ready For Another IPO? (MediaPost)
  4. Stock Picks from Motley Fool, Zacks and Moby - Yahoo Finance
  5. Zacks Investment Research (Finance Strategists)
  6. About Zacks Investment Management
  7. Apollo Global Q1 Earnings Miss Estimates, AUM Surpasses $1T (Zacks on Yahoo Finance)

Profile compiled 2026-10-10; refreshed when ownership, funding, or the administration changes.

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