Pressure of Truth
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Outlet profile

BeInCrypto

Crypto-industry trade media (global, English-language; no consistent partisan lean)

Owned byPrivately held. Public profiles list Alena Afanaseva as founder and CEO, with co-founders Dani Polo and Lejla Muratcaus Blagojevic. The company is based in London. One data aggregator says Talent Protocol acquired it in 2022, but I could not confirm that from a primary source, so treat the ownership details as partly unverified.
FundingMainly advertising, sponsored and partner content, research reports, and sponsored events and awards. Company-profile sites report revenue of about $35M, but I could not verify that figure. Funding-round data is inconsistent across aggregators: Tracxn lists none and Crunchbase lists one undisclosed pre-seed round.
On the administrationmostly neutral

Background

BeInCrypto was founded in 2018 and is headquartered in London. Its stated mission is to bring transparency to crypto reporting, including clearer labeling of sponsored content. It publishes news, price analysis, explainers and, more recently, research reports and industry awards, and it hosts events such as a report launch at TOKEN2049 Singapore. It operates in many languages and editions. Public profiles describe a staff of roughly 100 or more. Reports on its ownership conflict, and I could not confirm the claim that Talent Protocol acquired it. As a crypto trade outlet whose revenue depends on industry advertisers and sponsors, it has an inherent commercial tie to the sector it covers. That tie can show up as promotional or uncritical coverage of crypto firms and projects. Under the second Trump term, its coverage has focused on market-moving policy, regulation and crypto-friendly appointments. For example, it reports on deals such as ICE's investment in Polymarket in a business-news style. Its perspective is pro-adoption and market-focused, and it does not take consistent partisan positions on the administration. This profile is limited by the sources I could find. I could not review a sample of its recent Trump-related coverage in depth, so the stance label rests on the outlet's topic focus and commercial model.

Sources

  1. BeInCrypto - Crunchbase Company Profile & Funding
  2. BeInCrypto - 2026 Company Profile, Team & Competitors - Tracxn
  3. About Us - BeInCrypto
  4. BeInCrypto - Overview, News & Similar companies (ZoomInfo)
  5. BeInCrypto Launches The State of AI Agent Payments 2026 Report at TOKEN2049 Singapore
  6. Line Between Partner and Owner Blurs As ICE Pours Another $600 Million Into Polymarket

Profile compiled 2026-10-25; refreshed when ownership, funding, or the administration changes.

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