Outlet track record
Finimize
Non-partisan UK-based retail investing and markets explainer; business-friendly, market-focused
Finimize is a London-based investing app and daily newsletter that explains markets and economic news to retail investors. After four years under Aberdeen, its management took it private again in late 2025, and it earns money mainly from subscriptions. It covers Trump administration policy mostly through its market effects, such as tariffs, rates and the dollar, without a clear partisan lean.
Owned byFinimize's management bought it from Aberdeen Group (formerly abrdn) in a management buyout that closed around December 2025. Aberdeen had acquired it in October 2021 for about £87 million. It was founded by Max Rofagha and Scott Tindle. I could not confirm the current shareholder breakdown.
LeaningNon-partisan UK-based retail investing and markets explainer; business-friendly, market-focused
On the administrationmostly neutral
3.5average bias score across 2 stories
1 = straight reporting · 10 = heavily spun
1 = straight reporting · 10 = heavily spun