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Outlet profile

Flying

U.S. aviation trade/enthusiast — nonpartisan, industry-focused

Owned byFirecrown, a private media company founded by Craig Fuller, who acquired Flying from Bonnier Corporation in July 2021
FundingAdvertising (print and digital) and subscriptions; Firecrown is a privately held company with no disclosed outside investors
On the administrationmostly neutral

Background

Flying was founded in August 1927 as Popular Aviation by Chicago advertising executive and World War I aviator William B. Ziff Sr., timed to the excitement surrounding Charles Lindbergh's transatlantic flight. The name was shortened to Flying in 1942 as coverage shifted to military aviation during World War II. Ziff-Davis sold the title to Hachette Filipacchi Media U.S. in 1984, and in 2009 Hachette sold it to the Bonnier Corporation, the U.S. arm of Sweden's Bonnier Group. In July 2021, Craig Fuller — a pilot and digital media entrepreneur previously known as founder of FreightWaves — purchased Flying from Bonnier and established Flying Media Group, later rebranded Firecrown. Under Fuller, the publication has pursued aggressive expansion, acquiring AVweb, Aviation Consumer, Aviation Safety, IFR Magazine, KITPLANES, and Plane & Pilot, making Firecrown the largest aviation-media portfolio in the United States. Flying's editorial identity has always been enthusiast and trade-oriented — covering aircraft, regulations, safety, and pilot culture — rather than ideological. Its treatment of aviation policy, including Trump-era FAA reforms and business-jet tax provisions, tends to reflect industry and pilot-community perspectives rather than partisan ones.

Sources

  1. Our History | FLYING Magazine
  2. Flying (magazine) — Wikipedia
  3. Flying Magazine Sold To U.S. Division Of Sweden's Bonnier — AVweb
  4. Flying Sold to Digital Media Entrepreneur with Plans to Expand the Iconic Brand
  5. FreightWaves founder acquires Flying — FreightWaves
  6. FLYING Acquires 5 Major Aviation Media Brands
  7. Firecrown Announces Major Investments Across Aviation Portfolio — AVweb
  8. Trump's Tax Revamp: How It Could Reshape the Aircraft Market | FLYING Magazine
  9. What the Aviation Industry is Saying about Trump's Air Traffic Control Reform Initiative | FLYING Magazine
  10. Trump Orders End to Ban on Overland Supersonic Flight | FLYING Magazine

Profile compiled 2026-09-04; refreshed when ownership, funding, or the administration changes.

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