Insurance Business
Trade/industry B2B (insurance-sector focused, non-partisan)
Background
Insurance Business began as a magazine for insurance brokers and professionals. It was published by Key Media, a B2B publisher founded in the early 2000s in Australia that began with a single magazine and four employees. Key Media grew into regional editions, including Insurance Business America, Canada, UK, Asia and Australasia, and also expanded into mortgage, HR, legal and wealth-management titles. The company later rebranded as KM Business Information and now says it has about 28 publications across 7 verticals and 6 countries. It also bought other trade titles, such as InvestmentNews from Bonhill Group. Its coverage centers on industry news, such as regulation, catastrophe losses, reinsurance, M&A, claims and technology, plus interviews with executives. It also runs events and award programs that sponsors fund, so its content is closely tied to the industry it covers and tends to be favorable or uncritical toward it. I did not find well-documented editorial controversies or a partisan orientation. When it covers the Trump administration, it generally reports on how tariffs, FEMA and disaster policy, immigration, and insurance regulation affect insurers and brokers. That coverage is descriptive and largely free of political commentary. This profile draws on limited search results, so ownership details beyond the company's own descriptions and the Pitchbook listing should be checked.
Sources
- About Us – Insurance Business America
- About – Key Media / KM Business Information
- KM Business Information Holdings – PitchBook profile
- Key Media to acquire InvestmentNews
Profile compiled 2026-10-25; refreshed when ownership, funding, or the administration changes.