Outlet track record
Insurance Business
global industry trade / B2B
Insurance Business is a global B2B trade publication owned by Sydney-based Key Media, which received private equity backing from Housatonic Partners in 2022. It covers the insurance industry across six regional editions — including the U.S. — with a focus on news, analysis, and thought leadership for insurance professionals. Its coverage of Trump administration policies (tariffs, healthcare regulation) is framed around industry impact rather than political advocacy, reflecting the outlet's trade-publication orientation.
Owned byKey Media Business Information, a privately held B2B media company founded in 2001 and headquartered in Sydney, Australia; U.S. private equity firm Housatonic Partners made a growth investment in Key Media in August 2022
Leaningglobal industry trade / B2B
On the administrationmostly neutral
3average bias score across 2 stories
1 = straight reporting · 10 = heavily spun
1 = straight reporting · 10 = heavily spun