Outlet track record

TODAY

U.S. mainstream, center-left tilt in news segments; soft-news and lifestyle focus

Today is NBC's long-running morning show, owned by NBCUniversal, which is part of Comcast. It is a mainstream broadcast program that mixes hard news with entertainment, lifestyle and human-interest stories. I found no source that measures its recent coverage of the second Trump administration, so this rating rests on its general format: it covers the administration mostly in straight news segments, and any slant is modest.

Owned byNBCUniversal, a subsidiary of Comcast. Today is produced by NBC News. The cable channels MSNBC (now MS NOW) and CNBC were spun off to a separate company, Versant, in January 2026, and are not part of Today's ownership.

LeaningU.S. mainstream, center-left tilt in news segments; soft-news and lifestyle focus

On the administrationmostly neutral

Full profile & history →

3average bias score across 2 stories
1 = straight reporting · 10 = heavily spun

Stories

3 CDC and FDA Investigate 12-Case E. Coli Outbreak Linked to Recalled Frozen Blueberries Sold at Publix
3 CDC and FDA Investigate Two Separate Multistate Foodborne Outbreaks Tied to Frozen Blueberries and Soft Cheese