Pressure of Truth
Exposing the spin on all sides of the news.
Finance

Deere Reports $1.379 Billion Third-Quarter Profit, Raises Low End of Fiscal-2026 Guidance to $4.75 Billion

The company said construction sales and tariff refunds lifted results, kept the top of its profit range unchanged, and repeated that 2026 marks the bottom of the farm equipment cycle.

How spun is the coverage?Coverage bias 4.7 / 10
4 sides analyzed19 sources cited

A Profit Beat With Two Different Endings

Deere posted $1.379 billion in net income for the quarter ended August 2, up from $1.289 billion a year earlier[1][3]. That's $5.10 a share, against $4.75 last year[1][3]. Revenue rose 5%, to $12.608 billion[1]. It was the company's first year-over-year quarterly profit gain in about three years[18]. Shares opened up 3.59% on the news[16].

But the money didn't come from tractors. It came from bulldozers, and from a court case about tariffs. Deere's construction and forestry division saw sales jump 18%, to $3.618 billion, while its operating profit nearly doubled, up 84% to $436 million[1]. Meanwhile the company's biggest business, farm equipment, is still shrinking: Production and Precision Ag sales are on track to finish the year down about 10%[1].

That split is the whole story. Two numbers, one company, moving in opposite directions — and how you write about them depends on which one you lead with.

The Bottom of What, Exactly

CEO John May's message hasn't changed: "2026 will mark the bottom of the current ag equipment cycle[1]." That phrase is doing a lot of work, so it's worth unpacking.

Farm equipment sales move in long waves. When crop prices are high, farmers buy new combines. When prices fall, they stop, and dealers are left holding machines nobody wants. New sales don't pick up again until that backlog clears out. So when Deere says it sees a "bottom," it isn't predicting that crop prices will rise. It's predicting that the pileup of unsold machines is finally shrinking enough that new orders can start again.

There's a real number behind that claim. Deere says inventories of big tractors and combines in North America are down more than half from their mid-2024 peak, with used-equipment stockpiles falling too[6]. The company also points to early order programs — the system where dealers commit months ahead of time to next season's planters and sprayers — running up mid-single digits[6]. Deere needs farmers and dealers to believe the worst has passed, because that belief is what gets orders placed before the equipment is even built[1][6].

Skeptics don't dispute those numbers. They dispute what Deere did with its own forecast. The company raised the bottom of its full-year profit range from $4.5 billion to $4.75 billion, but left the top exactly where it was, at $5 billion[1][5]. Reuters described that as Deere lifting its forecast[4]. Bloomberg, looking at the same move, called it a narrowing — because the ceiling didn't budge, and because Deere is now pointing to 2027, not 2026, for the actual farm recovery[5]. Both descriptions are accurate. They're just describing different halves of the same range.

A Refund From a Case Deere Didn't Bring

Part of this quarter's strength has an unusual source: a lawsuit the company wasn't a plaintiff in. In February, the Supreme Court ruled 6-3, in a case called Learning Resources, Inc. v. Trump, that a federal emergency-powers law does not let a president impose open-ended tariffs[11]. That ruling triggered refunds across corporate America, potentially totaling as much as $175 billion[11].

Deere collected some of that money. It booked a $272 million tariff recovery in its fiscal second quarter, which added about 2.5 percentage points to its profit margin that quarter[9][10]. On last week's earnings call, management laid out the fuller math: Deere expects to pay roughly $1.1 billion in direct tariffs this year, offset by $382 million in refunds, for a net cost of about $750 million[6]. Next year, the company says, the bill rises again, to a run rate closer to $1 billion, because the refund pipeline is a one-time event while the remaining duties, imposed under different legal authorities, keep applying[6].

That distinction matters for how you read the quarter. Manufacturing Dive framed the refund as Deere "reaping benefits" from the ruling[9]. An equally accurate way to say it: a U.S. manufacturer is still paying about $750 million a year in taxes on its own imported parts and materials, and got some of that money back only because a court found the original tariff unlawful[6][11]. Both readings describe the same $272 million.

The Customer Behind the Numbers

Deere's factories may have found a floor. Its customers haven't necessarily found the same one. The U.S. Department of Agriculture projects net farm income nationwide will come to $153.4 billion in 2026, down $1.2 billion, or 0.7%, from last year[12]. That's a small decline — nearly flat, in dollar terms.

But look at where that income is coming from. About 30% of it is projected to be government farm payments in 2026, up from roughly 20% in 2025[14]. In other words, farm income held up mostly because Washington sent more money, not because farmers sold more crops for more money. Meanwhile, U.S. tractor sales fell 10.9% in July compared with a year earlier, and combine sales fell 5.3%[12]. Corn futures for December delivery sit near $4.64 a bushel and wheat near $5.48 — at or below what many Midwestern growers say it costs them to grow the crop[19][12].

The American Farm Bureau Federation, a lobbying group for farm owners, has used USDA's own numbers to argue the downturn is deeper than it looks, which is also the group's case for more federal aid[13]. That's a real incentive, and it doesn't make the underlying numbers wrong: even with the extra government support, a farmer looking at breakeven crop prices isn't an obvious buyer for a new $700,000 combine.

Same Press Release, Two Headlines

Deere's own release led with the profit figure and the "bottom of the cycle" quote; the guidance that its largest segment is still shrinking by about 10% sits several paragraphs down, in a table[1]. That's not inaccurate. It's a choice about what goes first.

Coverage split along similar lines. 24/7 Wall St. led with a claim that revenue "beat" analyst estimates by 17%[8] — a real number, but one measured against a low Wall Street forecast, not against last year's results, when revenue actually rose 5%[1]. Farm Progress went further, headlining that Deere "sees an upturn in farm economy[15]," which converts a company forecast into an observed fact — something USDA's own data, with income roughly flat and increasingly government-funded, doesn't independently confirm[12][14].

None of these framings contradicts the underlying numbers. They just decide which number gets to represent the quarter: the profit beat, the unchanged ceiling, the tariff refund, or the customer still waiting on higher crop prices. Deere will give its next real answer on the question in the fall, when it issues guidance for fiscal 2027 — the year by which, on its own timeline, the farm recovery is now supposed to actually show up[5][6].

Like this article?

Share this article

The Bias Ledger average rating 4.7

The same story, as framed by outlets across the spectrum, ordered least to most biased. The bias score (1 = straight, 10 = heavily spun) is an AI assessment of that framing — click an outlet to see its track record. The tell is the word choice or omission that reveals the angle.

OutletVantageBiasHow they frame itThe tell
ReutersU.S./U.K. center, wire3"Deere lifts full-year profit forecast on construction, sales recovery; shares up""Lifts" is defensible — the floor rose — but it omits that the ceiling stayed at $5 billion. "Sales recovery" in the headline sits awkwardly next to a farm segment still guided down about 10%.
BloombergU.S. center, financial4"Deere Narrows Profit Outlook as Farm Recovery Seen in 2027"The mirror image of the Reuters frame from identical facts. "Narrows" is technically right about the range but reads as a downgrade, and pushing "2027" into the headline emphasizes delay over the profit beat.
Manufacturing DiveU.S. B2B trade press, industry-subscriber funded4"Deere reaps benefits of IEEPA tariff refund and construction demand"Foregrounds the refund as a driver of results — accurate and underplayed elsewhere — but "reaps benefits" frames a court-ordered repayment of money Deere already paid as a windfall rather than a partial offset to a $1.1 billion duty bill.
Deere & CompanyCorporate issuer5"Deere Reports Third Quarter Net Income of $1.379 Billion" — with the bullet "Order book trends reinforce 2026 as the bottom of the ag equipment cycle."The numbers are complete and audited, but the order is editorial. The profit figure and the "bottom of the cycle" quote lead; the guidance that Production and Precision Ag sales fall about 10% for the year sits in the segment table below. "Reinforce" treats a forecast as confirmed evidence.
American Farm Bureau FederationU.S. farm-owner lobby; membership and insurance-affiliated funding, generally aligned with Republican farm policy5"USDA Cuts 2025 Farm Income as Weakness Persists into 2026"Accurate use of USDA data, but the selection is one-directional: the downturn is emphasized and the stabilizing effect of record government payments is treated as background rather than as a reason income held nearly flat. That emphasis serves the case for more federal aid.
24/7 Wall St.U.S. retail-investor financial media6"Deere Q3 2026: Revenue Beats by 17% as Construction Surges"A 17% "beat" measures Deere against an analyst estimate, not against last year — revenue actually rose 5%. Leading with the beat makes the quarter sound roughly three times stronger than the year-over-year change shows.
Farm ProgressU.S. agriculture trade press, advertiser-supported by equipment makers6"Deere jumps as tractor maker sees upturn in farm economy"Converts a company forecast into an observed condition. Deere sees a bottom in equipment inventories; USDA data shows farm income slightly lower in 2026 and leaning harder on government payments. "Upturn in farm economy" is a bigger claim than the company made.

References

  1. Deere Reports Third Quarter Net Income of $1.379 Billion — Deere & Company · Corporate issuer press release
  2. Deere Reports Third Quarter Net Income of $1.379 Billion (newswire distribution) — PR Newswire · Paid press-release distributor; text supplied by Deere
  3. Deere & Co — Form 8-K, Exhibit 99.1, FY2026 Q3 — U.S. Securities and Exchange Commission (EDGAR) · Federal regulatory filing archive
  4. Deere lifts full-year profit forecast on construction, sales recovery; shares up — Reuters · International wire service, center; subscription and terminal funded
  5. Deere Narrows Profit Outlook as Farm Recovery Seen in 2027 — Bloomberg · U.S. financial media, center; terminal-subscription funded
  6. Deere & Co (DE) (Q3 2026) Earnings Call Highlights: Strong Margins and Raised Outlook Amid Tariff Headwinds — GuruFocus · Investor-tools site; summarizes company call remarks
  7. Deere Q3 2026 Earnings Call: Complete Transcript — Benzinga · U.S. retail-investor financial media
  8. Deere Q3 2026: Revenue Beats by 17% as Construction Surges — 24/7 Wall St. · U.S. retail-investor financial media, ad-supported
  9. Deere reaps benefits of IEEPA tariff refund and construction demand — Manufacturing Dive · U.S. B2B trade press (Industry Dive), industry-advertiser funded
  10. Deere recovers $272M in tariff refunds — Supply Chain Dive · U.S. B2B trade press (Industry Dive), industry-advertiser funded
  11. US Supreme Court invalidates IEEPA tariffs — PwC · Big Four accounting firm client advisory; sells tariff-refund advisory services
  12. Farm Sector Income & Finances — Highlights from the Farm Income Forecast — USDA Economic Research Service · U.S. federal statistical agency
  13. USDA Cuts 2025 Farm Income as Weakness Persists into 2026 — American Farm Bureau Federation · U.S. farm-owner membership lobby; insurance-affiliated funding, generally aligned with Republican farm policy
  14. Here's where about 30% of net farm income is coming from in 2026 — Agweek · U.S. regional agriculture trade press (Forum Communications)
  15. Deere jumps as tractor maker sees upturn in farm economy — Farm Progress · U.S. agriculture trade press; equipment-industry advertising supported
  16. Deere & Co Stock (DE) Opened Up by 3.59% on Aug 20: A Full Analysis — TradingKey · Investor-tools and market-data site
  17. Deere's 2026 Outlook Suggests No Farm Economy Uptick — Farm Policy News · University of Illinois agricultural economics program; land-grant academic
  18. Deere narrows profit outlook, sees farm recovery in 2027 — Transport Topics · U.S. trucking-industry trade press (American Trucking Associations)
  19. Wheat, corn, soybean prices are below breakeven, signaling fourth year of losses — Capital Press · U.S. regional agriculture trade press (Pacific Northwest)